7 Best Free AI Tools For Digital Marketing in 2024

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As a digital marketer, I’m always looking for ways to work smarter and more efficiently. AI tools have been an absolute game-changer for elevating my efforts and getting better results. In this post, I’ll share my favorite AI tools that I rely on daily in 2024 to boost my productivity and marketing effectiveness.

These tools have truly revolutionized how I approach core activities like writing, graphic design, campaign management, and more.

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1. HubSpot Free AI Content Writer

If you’re like most marketers, you know that content is king. But actually creating high-quality, engaging content consistently can be a challenge. There are only so many hours in the day, and writer’s block is real!

That’s why I was so excited to learn about HubSpot’s new built-in AI writing assistant. As a HubSpot customer, I can now leverage the power of artificial intelligence to make content creation quicker and easier.

When I first heard about it, I was a bit skeptical. Could a robot really help generate blog posts and other content that sounds like it was written by a human? But after testing it out, I’m thoroughly impressed with what this free tool can do.

Here’s How This HubSpot AI Content Writer Helps My Content Marketing:

The content it generates actually sounds natural: I was worried it might sound robotic or spammy. But the more content I feed the AI, the more it learns my brand’s tone and style. The posts it writes now are indistinguishable from ones I’ve written myself.

I can easily tailor content for different platforms: I just plug in a draft post, and the AI helps me reformat and spin it for the right tone and format for Instagram, Twitter, Facebook, and more. Talk about versatile!

The integration with HubSpot makes amazing: Since it’s built right into HubSpot’s software, I can turn my AI-created content into campaigns, emails, landing pages, and more with just a few clicks. It’s the best of both worlds: human creativity plus AI power and scale.

HubSpot’s AI writer has become an invaluable asset for me. It’s like having my own virtual assistant but even smarter! If you haven’t already, I highly recommend giving it a try to see how much time and energy it can save.

2. Notion – AI-Powered Productivity Software

Staying highly organized and efficient with your digital marketing efforts takes next-level personal productivity tools. This is where Notion shines through its flexible databases, templates and integration capabilities powered by AI.

Notion’s AI assists with intelligent search, automated task recommendations, and more. You can build customized workflows, trackers, and systems tailored to your marketing needs. With Notion, bring all your work into one place for streamlined productivity.

Although Notion offers a free basic plan, unlocking the full power requires a paid subscription. But for digital marketers aiming to work smarter in 2024, Notion’s AI-boosted productivity is well worth the investment.

3. ChatGPT – AI Content Creation and Ideation

ChatGPT is a conversational AI chatbot created by Anthropic that excels at generating natural language content. As a digital marketer, I’ve found ChatGPT invaluable for quickly ideating and drafting all types of copy.

I simply describe my content goals and audience, and ChatGPT provides thoughtful suggestions or full content drafts tailored to my needs. In seconds, I can get blog post topic ideas, ad copy frameworks, or even entire blog drafts ready for light editing and finalizing. It’s like having my own personal AI content strategist!

Although ChatGPT is currently free during its research phase, a paid version is expected in the future. But for now, digital marketers should absolutely be using this powerful AI tool in their work. The time and quality benefits ChatGPT provides are immense.

4. Adobe Express – AI-Powered Graphic Design

Creating professional graphics and videos consistently can be a struggle. But Adobe Express provides an intuitive design platform complete with AI creativity built-in.

With just text prompts, Express’ AI generator develops stunning designs, logos, social posts, ads and more tailored to your needs. For video, the AI chops and combines clips based on your direction to create slick promotional videos in minutes.

Adobe Express offers a free tier with limited monthly usage for individuals. But upgrading to a paid plan unlocks the true power of the AI graphic design capabilities. For digital marketers focused on visual assets, Express is a game-changer.

5. Grammarly – AI-Powered Writing Assistant

Creating clear, professional writing is essential across all digital marketing channels – from emails and web copy to social media captions. Grammarly’s AI writing assistant helps you take your writing to the next level.

It scans your text for grammar, punctuation, and style errors, as well as providing vocabulary enhancement suggestions. The AI also analyzes tone and readability, ensuring your writing is consistently clear and engaging.

Grammarly’s browser extension seamlessly integrates everywhere you write online. The free version catches basic errors, while premium plans provide more advanced writing feedback.

For digital marketers, unlocking Grammarly’s AI capabilities in 2024 is a must.

6. Copy.ai – AI-Powered Copywriting

Copywriting is essential for effective digital marketing, yet it can be time-consuming and challenging to produce high-quality, engaging copy consistently. That’s where Copy.ai comes in. This nifty AI tool can generate marketing copy in seconds for things like Facebook/Google ads, landing pages, emails, product descriptions and more.

Here’s how it works: just enter your basic idea or outline for the copy you need. Copy.ai will ask you some questions to refine the tone, length and goals. Then, almost instantly, it will generate human-like copy for you. The AI is trained on millions of marketing and advertising materials, so the output is very natural.

I especially like using Copy.ai for drafting initial versions of ad copy and emails. It saves me so much time over writing from scratch. The Copy.ai suggestions usually require light editing by me before finalizing, but provide an excellent starting point. This allows me to be more productive with my copywriting.

Overall, Copy.ai is a must-try free AI tool for marketers in 2024 looking to enhance their copywriting. The generated text flows well and incorporates keywords professionally. Give it a spin for your next Facebook ad or landing page!

7. Jarvis – AI Writer for Marketing Emails

Writing effective marketing emails at scale is hugely challenging. But Jarvis, an AI writer from Grammarly, can automate the process. It generates quality email drafts tailored to your business needs in minutes.

Simply describe the email purpose, provide any relevant details, and Jarvis will get to work. The AI considers tone of voice, length and key messaging to craft a human-sounding email draft optimized for open and click-through rates.

For example, I prompted Jarvis to write a promotional email announcing a giveaway contest. Within 5 minutes, I had a well-written draft ready for sending to my list!

The free version of Jarvis allows 100 emails per month, enabling easy mass email creation. Even the paid plans are quite affordable for small businesses compared to hiring writers.

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leveraging AI has revolutionized my work as a digital marketer. The hours I save allow me to focus more on big picture strategy and innovation. My results have skyrocketed thanks to AI optimization. I can’t imagine working without these brilliant AI tools by my side!

Start by try using HunSpot AI Content Writer

What are the benefits of using AI tools for digital marketing?

AI tools can automate repetitive tasks, generate optimized content, uncover insights, boost creativity, and more. This saves time, elevates results and allows focusing on strategy.

How can AI improve copywriting and content creation?

AI writing assistants like HubSpot AI Content Writer, Grammarly, Jarvis and Cohere can refine writing, generate initial drafts, and provide outlines/suggestions to boost productivity and quality.

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